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Website Design and Search Engine Optimization (SEO) Process
My Keywords Research Process:
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Actually my keywords research process is nothing but the compilation of the experts technique. For this I follow the following 6 steps.
Step 1. Brainstorm: Think who is your Target Customer/Market?
i. Geographical region
a. Local ? or
b. National ? or
c. Worldwide ?
ii. Demographics
a. Male/Female ?
b. Age = ?
c. Income = ?
Remember it for next step during research the keywords
Step 2. Search or Listen
about your website for collect the
keywords/ group of words idea at
i. Related Websites / Forums / Blogs
ii. Ask question to your Customers about the keywords
iii. Ask question to your Friends and Relatives
about the keywords
iv. Analysis your competitors keywords
v. Select topic of your targeted website and search
into Google for collect the keywords idea
(at the bottom-see search related)
vi. Select topic of your targeted website and
search into Wikipedia for collect the keywords
idea
List the information for next steps during research the keywords
Step 3. Categorize: Then Categorize the collected keywords /
keywords phrases.
Step 4. Research: Use Keywords Research Tools (Free tools like http://keywordtool.io/, Ubersuggest , finally use Google Keyword Planner) (Google adword paid tools)
i. Input the keywords into the Free
tools as per category, take keywords idea from it
and list it for final decision . Then
ii. Input the collected phrases into the Google
Keywords Planner and get idea/keywords from it. or
iii. Plug in your website URL into the Google
Keywords Planner and get idea / keywords from it.
Step 5. Compile: Export spreadsheets for Compile the results /
idea and sort it by High Visitor and low Competition wise.
Last Step. Choose the Keywords , Keywords Phrases for
your website.
That's all the Keywords Research Process
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